Local Musician Elkay Calls for Music Industry Reform

BY CHRIS ALEX

LOCAL Musician, Nicholas Tora a.k.a. Elkay advocates for change in the Solomon Islands music industry, calling on government leaders to protect the industry.

In an interview with TOURISM MEDIA, Elkay, who occasionally collaborates with well-known acts such as a.k.a. Young Davie and other music artists in the local music industry, warned the next generation of political leaders to not abandon the music business while they are in charge.

Elkay said that he is well aware of the challenges faced by local musicians who dedicate their lives to their work and frequently receive little recognition for it.

With a keen eye on the future, he demands a paradigm shift in the music industry, urging leaders to recognize its economic potential beyond mere passion or hobby.

Elkay expressed his frustration with the current state of the music industry in the Solomon Islands, citing issues such as lack of support for local artists, unfair distribution of royalties, and a general lack of transparency in the industry. He believes that these problems are holding back the potential of Solomon Islands musicians and preventing them from reaching a wider audience.

In his call to action, he is urging government leaders to step up and address these issues, implementing policies that will promote a fair and sustainable music industry. He is calling for increased funding for local artists, improved regulations for royalties and copyrights, and greater support for music education and development programs.

He later criticizes the Solomon Islands Music Federation (SIMF) for its perceived incompetence in promoting musical growth in the Solomon Islands.

“There was a failure to organize major music events and provide opportunities for music talents and artists to promote themselves,” Elkay expressed, highlighting an obvious void in music infrastructure and support in the country.

Elkay sees an urgent need for a comprehensive restructuring of the country’s music industry.

The government should see the need to establish hubs and musical schools, enabling aspiring artists to turn their talents into profitable business ventures and a viable livelihood, according to the local musician.

“There is a need for a functioning music governing body that nurtures emerging talents and advocates for the collective interests of all musicians,” he expressed. “We need leaders who can elevate our music federation to new heights.”